Mario Maurer is set to arrive in Manila on October 26 as the latest endorser of the clothing brand. Following its highly successful series of trendy international campaigns, Maurer's selection marks the arrival of the local apparel group as a force to be reckoned with both here and abroad.
MANILA, Philippines – Local apparel brand Penshoppe recently confirmed that for their Philippine Fashion Week show to be held on October 29, 2011 at SMX, Thai superstar Mario Maurer has agreed to strut the runway as the show’s final reveal.
This latest development was confirmed by Penshoppe Brand Director Alex Mendoza who said, “Our theme for Fashion Week aptly called INVASION represents the thrilling new changes happening to the brand on its 25th year and we are very excited to see a massive Asian star like Mario Maurer walk the runway for us.”
This October, Mario Maurer is set to arrive in Manila as the latest endorser of Penshoppe. Following the brand’s highly successful series of top trending international campaigns, Maurer’s selection (after British actor Ed Westwick from the popular series Gossip Girl) marks the arrival of the local apparel group as a force to be reckoned with not only in the local circles but also in the international market.
“Ed Westwick for Penshoppe opened a lot of doors for us. Now Mario will not only make Penshoppe a bigger fashion name in the Philippines – he will also help grow the market in Southeast Asia, especially knowing that he has gained a wide following among the regional fans,” explains Mendoza.“While Ed represents the international jet set, Mario will represent a wider audience composed of the younger set.”
Meanwhile, the Philippines’ leading broadcast network ABS CBN has been awarded the exclusive rights to air the highly anticipated Philippines visit of the Thai heartthrob. Among the films that boosted Maurer’s name to public consciousness was The Love of Siam released in 2007. He also starred in the sleeper hit Crazy Little Thing Called Love that surprisingly gave ABS CBN high ratings during its premiere on local television.
For more information, visit Penshoppe’s Facebook and Twitter accounts.
Source: PR Asia
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MARIO MAURER doing a film with our very own ERICH GONZALES
Thai heartthrob Mario Maurer and Erich Gonzales will be making a movie. Entitled ‘Suddenly, It’s Magic’, the Mario Maurer – Erich Gonzales starrer will be shot mainly in Thailand but some scenes will be filmed in Manila. Star Cinema confirmed the making of ‘Suddenly, It’s Magic’ during the official contract signing of Mario with the film outfit yesterday. Mario Maurer is now a Kapamilya! Mario Maurer arrived yesterday for his Penshoppe engagements in the country. From the airport, Maurer went straight to work to his first media appearance during the store opening of Bon Chon Chicken in Tomas Morato, Quezon City. After the contract signing, Maurer gladly answered questions from the media about his stint here in the Philippines and his upcoming project with Star Cinema.
No, he has not met Erich Gonzales yet but Maurer is excited to meet her. The feeling is mutual, I suppose.
A FanCon has been scheduled on Friday at 1PM for Maurer’s fans (details of the FanCon HERE). The Thai actor is also expected to grace Penshoppe’s Philippine Fashion Week show on October 29 to be held at the SMX Convention Center in Pasay City.
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